At Pink Sky Agency, we specialize in helping brands in restricted industries—like cannabis, tobacco, and gambling—get the exposure they deserve through strategic digital advertising. That’s where our partnership with the Alt Network comes in. This powerful platform opens the door to placements across mainstream websites (think MSN, FOX Sports, The Chive) where traditional networks might say no. Even better? Every campaign is evaluated mid-flight to refine targeting and performance for optimal ROI.
Advertising in these industries comes with a unique set of challenges, but we’ve got them covered. Alt Network guarantees age-verified targeting (21+), uses respected data providers for compliance, and only places your ads where it makes sense. We also include detailed reporting, built-in retargeting, and creative support at no extra cost. Whether your goal is broad awareness or precision geo-fencing through Device ID technology, we’ll help you navigate it seamlessly—and legally.
We offer a variety of ad formats and placements to fit your brand story, including banner display ads, programmatic video, and even streaming TV spots. With tools like behavioral targeting, search retargeting, and geo-fencing, we can reach your ideal audience whether they’re on a laptop at home or on a mobile device at your competitor’s location. For businesses looking to boost visibility with hyper-local relevance, our geo-polygon targeting and foot traffic attribution can connect digital ads with real-world results.
And we don’t stop at display. Email marketing is one of the most effective direct-to-consumer channels available today, especially for restricted brands. With access to over 200 million email contacts and advanced targeting criteria—from health and shopping habits to political leanings and household income—we make sure your message lands where it matters. We even handle creative buildouts and template selection to ensure your campaigns look as good as they perform.
From regulatory compliance to creative strategy, we know how to market the “hard-to-market.” Let Pink Sky be your expert guide through the world of age-gated, geo-targeted, data-driven campaigns that deliver results—no matter how niche your industry may be.
CANNABIS CAMPAIGN SEES 18x RETURN ON INVESTMENT FOR DISPENSARY
Objective
The client’s main campaign goal was to increase the number of online orders for both medical and recreational marijuana.
Challenge
The biggest challenge the client had been facing was the ability to track revenue for advertising efforts.
Solution
We recommended running a Display campaign on our Cannabis 2.0 Network. Prospective customers were targeted based on a custom list of zip codes in the local market, as well as interests exhibited in cannabis/CBD.
RESULTS
Over the five-month campaign, we served over 570,000 impressions with 433 clicks achieving a .08 click-through rate (CTR). We also recorded 1,074 post-impression conversions (.19% conversion rate) and tracked over $150,615 in revenue based on pixels implemented on the client’s conversion URLs. This gained revenue indicates an estimated 18x return-on-investment (ROI)!
KEY FINDINGS
Cannabis 2.0 campaigns include an in-depth reporting dashboard that not only details overall and creative performance, but also conversion tracking.
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