At Pink Sky Agency, it is easy to introduce non-skippable, brand safe programmatic audio advertising to your hyper-local marketing campaigns. Our Programmatic Streaming Radio allows you to choose inventory by age, gender, location, musical interest, or third party data. Streaming radio through Blonde Concepts allows you to run traditional radio campaigns while also receiving the benefit of real-time decision reporting, conversion metrics, cross device targeting, and omni channel optimization.
Targeted, high-impact messaging.
Target audio ads to relevant geographies, time slots, and audiences to hone in on valuable prospects.
Reporting tracks metrics including completion rate, clicks, and conversions so you understand how audio works with other channels & strategies.
Include a companion banner that clicks through to a landing page on most inventory Retarget users who have reached the midpoint or end of your audio ad.
201.5M US digital audio listeners eMarketer projects this year. This number makes up 76.6% of internet users.
Consumers carry these channels with them at all times via their mobile device revolutionizing audio advertising, allowing marketers to reach consumers anywhere they are at any time they’re listening.
Non-profit increases web traffic and boosts form fills for volunteer and staff search
Client
Nonprofit
Campaign Length
3 Months
Objective
Form fills to solicit volunteer and staff support
Our team specifically chose the mix of products in order to focus on top of the sales funnel awareness, through Display Banners, Native, Streaming Audio, and then incorporated mid-funnel using 7 Email Blasts.
To increase form fills, we leveraged SEM to complete the bottom of the funnel. The campaign performed so well, the client had a waitlist and had to hire more staff to handle the volume.
Results
The organization had 17K new unique visitors to their website, and an increase of 300% in web traffic.
Additionally, they had 139 form fills, which more than fulfilled their campaign goals.
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