Streaming TV allows your commercial to be served across ALL DEVICES and is broken down into the following two categories:
Large Screens: these are Smart TVs or TVs that are connected to the internet via a gaming console, puck, stick or dongle (Xbox, AppleTV, Amazon’s FireStick, Roku and others).
Small Screens: these are all other devices (mobile, tablet and desktop) where a user is watching TV programming.
One-fifth or nearly 20% of TV-time is going to streaming according to Neilson.**
AUTO DEALERSHIP UTILIZES OTT AND SEES 1,500+ LEADS PER MONTH
Industry
Autos & Vehicles
Campaign Length
Three Months
Objective
The client wanted to increase market share in their area.
Challenge
The biggest challenge for this dealership was standing out among its competitors.
Solution
Our strategy was to expand reach among a growing number of 'cord cutters' to complement traditional TV advertising. The solution was implementing an OTT campaign.
Results
The dealership achieved its goal by increasing its market share.
Key Findings
The dealer increased their spend from $5,000 to $15,000 per month and revealed they received 1,500+ leads per month from the campaign.
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