SEM or Search Engine Marketing is the marketing of a business using paid advertising on search engine results pages (or SERPs). Marketers bid on keywords that users of services, such as Google and Bing, might enter when looking for certain products and/or services. Search engine marketing is commonly recognized for being a critical part of any purchasing decision, often being leveraged while consumers research the product and/or service, comparison shop, and ultimately locate the ideal retailer of that product and/or service
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LOCAL RESTAURANT TOPS $100k FROM ONLINE ORDERS VIA DISPLAY + SEM CAMPAIGN
Client Industry
Restaurant
Campaign Length
Four months
Objective
To increase the number of to-go or takeout orders.
Challenge
Facing social distancing guidelines during COVID-19, the client wanted to let customers know that their business is open for online ordering and takeout.
Solution
Our recommendation was to pair Programmatic Display and SEM to create a full funnel strategy. We behaviorally targeted individuals who exhibited an interest in the restaurant’s cuisine and strategically bid on relevant keywords to capture people searching for to-go orders in the area.
RESULTS
The client was ecstatic with the campaign performance and saw that revenue from online orders increased by nearly 65% during the campaign period – enabling the business to generate close to $100k!
KEY FINDINGS
The behavioral and demographic targeting options available through Programmatic Display can help reach defined audiences. This ensures that intended and relevant individuals will receive the ad.
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