IP TARGETING

IP (Internet Protocol) Targeting allows us to reach consumers by matching their online presence with their physical locations using IP addresses. Through partnerships with third-party data providers, we can match these IP addresses to real household or business addresses with impressive accuracy. This means your message isn’t just being broadcast into the digital void—it’s showing up exactly where your audience lives or works.

Unlike traditional digital advertising, which often relies on broad demographic targeting or interest-based assumptions, IP targeting is highly precise. It lets us deliver your ads to specific households, neighborhoods, office buildings, or campuses—essentially, any location with a unique IP address. And because we know exactly where the ad was delivered, we can track what happens next. Did they visit your website? Make a purchase? Come into your store? With proper tracking, we can tie your advertising efforts directly to measurable results.

This level of granularity is a game-changer for businesses with defined customer profiles or a known list of prospects. For example, we can take your mailing list and match it to IP addresses, turning what was once just a piece of direct mail into a fully integrated, digital touchpoint. You can reinforce your message across channels and increase the likelihood of conversion with a multi-touch approach.

At Pink Sky, we bring together the tools, the tech, and the strategy to make IP targeting work for your brand. Whether you’re nurturing leads, driving awareness, or tracking sales impact, we help you reach the right households with the right message—and show you exactly what’s working.