MICROPROXIMITY

Targeting people on their mobile device based on where they are in real time. Would you like to reach people visiting your competitors right now? Microproximity allows you to do that. Microproximity targeting uses mobile device data and GPS signals to serve ads to people when they're physically near a specific location, like your competitor’s store, a trade show, a gym, or even a neighborhood hotspot. It's hyper-local, hyper-relevant, and incredibly effective when you're trying to capture attention in the moment.

Think about the possibilities: a new restaurant wants to target people who just left a nearby food hall. A medspa wants to serve promos to visitors of a high-end fitness studio. A boutique wants to get in front of shoppers at a popular mall. With microproximity, we’re no longer guessing about where your customers might be—we’re catching them exactly where they are.

Microproximity campaigns are especially powerful when paired with timely, compelling creative. A well-placed ad that speaks directly to the needs or desires of someone right where they are can make all the difference. And the best part? This strategy doesn't just drive awareness—it drives action. With clear calls to action like "Stop by today," "Flash sale now," or "Get 15% off if you're nearby," you're creating real-time incentives that convert.

At Pink Sky, we help clients tap into microproximity marketing the smart way—with clean, creative, strategic placements and data that closes the loop. Whether you want to reach new customers, steal market share from competitors, or drive foot traffic to your storefront, we can help you show up in the right place, at the right time, with the right message.