DEVICE ID & GEO FENCING
WHAT IS GEO-FENCING / DEVICE ID TARGETING?
Mobile devices have a unique ID number that is anonymously associated with the person carrying the device. As people move around with their devices, this information is gathered and compiled by third parties, stored on the cloud, and made available for marketers! Device ID Targeting and Geo-Fencing technologies allow us to target the consumers you want to reach through those same deices. At Pink Sky Agency, this data is accessible through Programmatic Advertising.
HOW DO YOU USE IT?
Geo-Fencing and Device ID data can be used to target prospective consumers as well as current customers. Most marketers are using Geo-Fencing and Device ID data to target consumers based on where they have been. For instance, a gym owner may want to target anyone who has visited a health food store, a competing gym, or people who work at nearby businesses.
We will identify all of the places of interest on our digital map and track all of the devices that have entered those mapped barriers over the last 6 to 8 months. Those devices are then matched back to home addresses, reports are generated to provide the demographic information for people who visited those locations, and the Device ID’s are ultimately used in a programmatic advertising campaign. The gym owner would receive information on the number of targeted devices that ultimately visited the gym’s physical location. Often sales data is matched up against device ID data to validate exact return on investment.
HERE'S WHO YOU CAN TARGET WITH DID GEO FENCING
VISITOR TARGETING
Reach consumers who have visited target locations in the past, regardless of where they are now.
CONQUEST VISITOR TARGETING
Reach consumers who have visited competing locations in the past, regardless of where they are now.
HOME ADDRESS IDENTIFICATION & REVERSE APPEND
Link device IDs to home address, and vice versa
HOUSEHOLD EXTENSION & LOOKALIKE TARGETING
Expanded audience segments that include other devices in the household and/or audience members with the same demographic and behavioral attributes.